From introduction to enquiry: Aurelian Ciocan’s website

People looking for public-speaking training need to understand who teaches, how they work and which format to choose. Aurelian Ciocan’s website, built together with VMWeb, organizes those questions around his training and communication practice.

Built through my ongoing collaboration with VMWeb.

Public website captures from 20 September 2026. The original website keeps its own language.

A first screen with a clear direction

The homepage brings together the person’s name, area of work, imagery and an invitation to book a session. Navigation separates courses from individual coaching. Visitors can explore a group offer or a personal route without treating them as the same service.

Context before contact

Sections about education and professional experience give visitors more context. The blog provides a separate home for articles, while the contact page supports the move toward a conversation. This is an example of information architecture organized around a person and their services.

A lesson for professional websites

A long biography should not replace the visitor’s route through the site. For a training website, the activity, audience and next action should be easy to recognize, with deeper information in dedicated sections. This project is part of my ongoing collaboration with VMWeb. The screenshots illustrate the website work without attributing unmeasured commercial results to its design.

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